Brand Overview
Positioning: Practical, real-world training that equips hospital maintenance teams to move beyond compliance and into confident repairs
Color Palette:
Primary Color: Teal #035A6B
Secondary Color: Light Teal: #169eb8
Tertiary Color: Gold #edc54f
Tertiary Color: Light Green: #92a43a
Tertiary Color: Magenta: #91257c
Typography:
Header Font: Playfair Display
Body Font: Josefin Sans
Style: Use varying weights and sizes to emphasize key points; maintain readability
Audience
Facility directors, operations managers, and maintenance professionals in hospitals and critical care environments.
Brand Personality
- Wise but approachable
- Witty and clear communication
- Focused on simplifying complexity
Values
- Excellence
- Humor
- Approachability
- Innovation
- Enrichment
Key Benefits
- Improve safety and availability in ER and ICU rooms
- Train on your schedule, with no downtime
- Learn practical med gas skills intead of reading a code book
